In a world increasingly driven by hybrid work and digital transformation, the way organizations collaborate is undergoing a profound shift. The traditional meeting room—with its static projector or whiteboard—is quickly being replaced by agile, tech-enabled collaborative spaces. At the center of this transformation? Commercial display Today’s teams are no longer confined to one room, or even one time zone. Whether it’s a brainstorming session with remote participants or a live data review with multiple departments, collaboration has become fluid, fast-paced, and more visual than ever. To keep up, organizations need tools that support this dynamism—seamlessly and intuitively. This is where next-generation commercial displays step in. No longer just passive screens, they’re becoming active collaboration hubs, integrating hardware, software, and content into a single interactive experience. Modern display solutions are evolving to do much more than just present information. Key features like: Multi-screen split view: Simultaneously display documents, live camera feeds, browser content, and more—making multitasking frictionless Wireless casting: Support for laptops, tablets, and smartphones to share content with a tap, eliminating cable clutter Touch + pen interactivity: Collaborate in real time with annotations and notes directly on-screen Integrated video conferencing: Native support for Zoom, Teams, or local platforms brings everyone into the room—virtually These aren’t just product features; they’re productivity enablers. They turn meeting rooms into strategic spaces where decisions get made faster, and alignment happens in real time. At PRIMA, we’ve seen how different industries are embracing commercial display solutions to reimagine how they work: In fast-growing startups: Teams use our all-in-one panels to pitch, co-create, and iterate in one space In global enterprises: Large-format displays support cross-border communication and data visualization at scale In hybrid campuses: Educators use interactive screens to keep both in-class and remote students engaged We’ve designed our display products and management platforms with these evolving needs in mind—focusing on clarity, connectivity, and collaboration. In many ways, commercial displays have gone from being “nice to have” presentation tools to mission-critical components of a digital-first workplace. They now serve as connective tissue between people, devices, and data. As collaborative workspaces continue to evolve, the expectations placed on commercial displays will only grow. They must be smarter, more flexible, and deeply integrated into organizational workflows. At PRIMAThe New Era of Teamwork: What’s Changing?
From Screens to Workflow Enablers
What We’ve Observed at PRIMA
Rethinking the Role of Display in the Workplace
